A LOGO3 Story

It felt like family.

Steven Sherman didn’t choose LOGO3 for a pitch. He chose it for a feeling. “It was more like a bond — a family bond,” he says. “They treated me like family, everybody with respect. It was a homie feeling. Like, these are the people you need around you — the ones who are going to make you better.”

That feeling got tested where it actually counts: in the decisions. “They helped me see the value in each option,” Steven says. “Basketball’s a progression game. So which decision is going to make you better — which one leads to longevity — instead of just getting something easy?” That thinking is what led him to commit to the University of Rhode Island.

Most people would call that the finish line. For Steven, it was the part that surprised him most. “AJ’s help didn’t stop once I committed. He’s constantly supporting me — my weight-gain journey, my basketball journey, my IQ, everything that comes with the game. Not just as a business guy — as somebody who’s been there and done it.” AJ still checks in almost twice a week.

And it was never just Steven in the room. “Everybody’s in the loop — my mom, my coaches, everybody he’s connected to.” Ask about his mom and Steven laughs: “She talks about him almost all the time. They’re always in touch.”

Steven Sherman — Guard, University of Rhode Island

A LOGO3 Story

Someone truly in my corner.

Thomas Allard came to LOGO3 the way a lot of good decisions get made — by trusting his gut about a person. “I bonded really well with AJ,” he says. “Everything he was saying was the truth — and that’s hard to come by. I could tell he was truly in my corner.”

Coming out of Division II, Thomas knew the math. He could have signed with a bigger agency — and known he’d be further down the priority list. “With AJ, I knew I’d found someone genuinely in my corner. Someone I could trust.”

That trust turned into access. AJ’s relationships opened the right doors at Penn State, and then he stayed on the phone. “We were having three, four calls a day. He walked me through the logistics — the pros, the cons. Any question I had, he’d answer right away. And if he didn’t know, he’d go get the answer from someone who did. He always made me feel like a priority, like I mattered.”

Committing didn’t end it. “He’s still heavily involved in my career and development.” Within the first week of summer conditioning, AJ checked in. “He’s a sounding board who has all the knowledge but isn’t part of my school or support staff.” An honest voice from the outside.

And like so many LOGO3 stories, it started with a parent. “My mom was the major reason I chose AJ and LOGO3. She connected with him right away, and they have a great ongoing relationship.”

Thomas Allard — Wing, Penn State

A LOGO3 Story

Supported from the jump.

Logan Rodriguez felt it before he ever signed anything. “AJ was showing support from the jump — coming to practices, coming to games. There was a strong connection. I felt supported before I’d even signed.”

Then came the test. Logan got hurt right before his AAU season — the kind of timing that can quietly cost a player his options. AJ didn’t flinch. “He showed faith the whole way through. He gave me real wisdom on every decision.” It helped that AJ had actually been where Logan wanted to go: “He’d played at the level I was hoping to reach.” AJ worked the phones for him, talking to coaches and bringing back honest feedback.

The support didn’t stop at a commitment. “He’s still reaching out, still checking in, still talking to my coaches and keeping me encouraged. And it’s not always about basketball — he checks in on your mental, too. Just knowing he’s in my corner is really helpful.”

Ask about his family and the answer is simple. “They love him. They know he’s a great guy, and that everything he does is genuine toward me.”

Logan Rodriguez — Forward, Marist